الرئيسية - اقتصاد و أعمال - 119 % نمو السياح الصينيين إلى دبي في 5 سنوات

119 % نمو السياح الصينيين إلى دبي في 5 سنوات

119 % نمو السياح الصينيين إلى دبي في 5 سنوات
119 % نمو السياح الصينيين إلى دبي في 5 سنوات

تؤكد الأرقام والإحصائيات الصادرة عن دائرة السياحة والتسويق التجاري في دبي «دبي للسياحة» تزايد أعداد الزوار من الصين بشكل كبير، حيث بلغت نسبة الزيادة منذ العام 2014 ولغاية مايو 2018 حوالي 119%، بعدما كانت قد بلغت خلال العام الماضي 41.4% مقارنة مع العام 2016. وساهمت اتفاقيات التعاون التي وقعتها «دبي للسياحة» مع كبرى الشركات الصينية في دفع عجلة هذا النمو ليتجاوز عدد الزوار الصينيين إلى دبي خلال الأشهر الخمسة الأولى من العام الحالي 400 ألف زائر، حيث جاءت الصين في المرتبة الرابعة ضمن الأسواق العشرة المتصدرة قائمة الزوار إلى إمارة دبي.

استراتيجية مبتكرة

وأكد هلال سعيد المري، المدير العام لدائرة السياحة والتسويق التجاري بدبي أن الدائرة تنتهج استراتيجية مبتكرة لاستقطاب المزيد من الزوار الصينيين ترتكز على مجموعة من المحاور الأساسية تتضمن عقد شراكات تعاون استراتيجية مع كبرى الشركات المتخصصة بتقديم خدمات أو منتجات مرتبطة بقطاع السياحة، وزيادة حجم الاستثمارات، إلى جانب تنظيم حملات ترويجية في 48 مدينة تغطي مختلف أرجاء الصين، بالإضافة إلى الارتقاء بمستوى الخدمات التي تقدمها دبي للزوار الصينيين بما يتوافق مع رغباتهم واحتياجاتهم.

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